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K-Anonymization: An Introduction for First Graders

Click to learn more about author John Murray. Now that privacy-enhancing technologies (PETs) have become a subject of dinner table conversations, our research team continues to field questions on these complex topics which can be difficult to explain. As part of this series, I will attempt to explain another PET, K-anonymization, in a first-grade context: […]

Cloud Data Warehouse vs. Cloud Data Lake: Overall Resource Efficiency and Productivity

Click here to learn more about Jason Nadeau. Since the COVID-19 crisis began, IT budgets have become tighter, driving technology leaders to figure out ways to do more with less. Data-driven enterprises cannot simply afford to sunset data modernization or data analytics projects. In times like this, several industry verticals (insurance, financial services, and healthcare) […]

Location Analytics: Improving User Acquisition, Conversion, and Retention

Click to learn more about author Aditi Sinha. “Location” is critical for app-based delivery, logistics, and mobility companies. Who is this for? An app-based delivery company delivers whatever users order through their app right at the user’s location, anytime. On-demand companies, such as food delivery companies, supply chain companies like e-commerce businesses, hyperlocal delivery companies, […]