Tag Archive for advanced analytics

The Happiest Place on Earth is Getting Happier Thanks to Big Data


by Angela Guess John Foreman, Chief Data Scientist of MailChimp recently wrote for GigaOM, “Disney World is like a petri dish for advanced analytic techniques because the hotels and parks are all tied together in one large, heavily controlled environment. If you ever wanted to star in The Truman Show, a trip to Disney is the next best…

Capitalizing on Big Data & Analytics: 4 Approaches


by Angela Guess A team from McKinsey & Company recently shared how companies are successfully leveraging Big Data and advanced analytics. Jonathan Gordon, Manish Goyal, and Tim McGuire wrote in Forbes, “$50 billion. That’s about how much marketers are spending on Big Data and advanced analytics (according to a BMO Capital Markets report) in the hopes…