In a 2005 interview, Usama Fayyad described his recent appointment as Yahoo’s chief data officer (CDO), a role that had been introduced in the business world only a few years prior. He defined a CDO as: “Someone to lead all strategic data activities and to represent data as a strategic asset that DRIVES business and […]
Change Management Skills for Data Leaders
Change management skills have never been more crucial, given the ever-evolving business landscape. At the heart of effective leadership lies the ability to navigate through change, not only by adapting oneself but also by guiding teams and organizations toward successful transformation. The role of a leader transcends mere operational adjustments; it encompasses inspiring and motivating others […]
What Is Data Literacy and Why Does It Matter?
An international survey by technology company Accenture in 2020 found that 75% of C-suite executives believe that all or most of their employees are proficient at working with data. However, only 50% of middle managers felt the same way. And what about the employees themselves? Only 25% felt that they were fully prepared to use data effectively, […]
Women in Data: Meet Deloitte CDO Dr. Adita Karkera
The latest installment in our Q&A series with women leaders in data features Dr. Adita Karkera, chief data officer (CDO) of government and public services at Deloitte. (Read our previous Q&A here.) Dr. Adita Karkera discovered her love for data as a database administrator for the State of Arkansas. Over the next two decades, she dedicated […]
Case Study: Establishing a Data-Literate Culture
Imagine a rapidly expanding small business with a 20% yearly growth tasked with establishing and maintaining a data-literate culture. Then, add a new Data Architecture upgrade with considerable changes to the business logic to this situation, causing a full-on panic. This journey, marked by confusion over data definitions and anxiety over system changes, describes the situation that Brooke Gajownik, director of […]
Creating a Data Monetization Strategy
A data monetization strategy is an executable plan for extracting “value” from data and converting it into revenue-generating opportunities. It involves analyzing and leveraging data to uncover insights that can be used to drive business growth, enhance customer experiences, and create new revenue streams. Organizations collect large volumes of raw data from various sources such […]
Demonstrating the Value of Data Governance
As organizations strive to become more data-driven, they increasingly recognize the importance of Data Governance (DG), a business program supporting harmonized data activities. However, business leaders, colleagues, and workers often express confusion about DG policies and need clarity around its value. This article tackles this issue by exploring the top 10 ways for effectively articulating the value […]
Implementing a Digital Transformation Strategy
A digital transformation strategy is a detailed roadmap for using digital processes to enhance business outcomes across different functions of an enterprise. Data and digital technologies drive this strategy. One thing to note is that the marketing function plays a critical role in shaping the broad business goals and objectives of any business. To gain […]
Data Governance Trends in 2024
Companies are more determined than ever in 2024 to improve their Data Governance (DG) programs, the bedrock that supports harmonized data activities across organizations…
Data Strategy Trends in 2024
In 2024, organizations must embrace a good Data Strategy, a reliable touchstone created by an organization for businesspeople in their data-related endeavors and support its evolution. Executives face mounting pressure to swiftly adapt to a dynamic marketplace and demonstrate tangible impacts…