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What Is Descriptive Analytics?

Descriptive analytics, or business intelligence, uses historical information to answer the question “What Happened?” Think of it as a rear-view mirror into business performance or a summary view of facts and figures in an understandable format to either inform or prepare data for further analysis. Observations, case studies, and surveys form the basis of descriptive analytics. Descriptive […]

Machine Learning vs. Deep Learning

The debate on machine learning vs. deep learning has gained considerable steam in the past few years. The fundamental strength of both these technologies lies in their ability to learn from available data. Though both of these offshoot AI technologies triumph in “learning algorithms,” the manner in which machine learning (ML) algorithms learn is very […]

What Is Data Mining?

Data Mining is an older (and now allied) subset of machine learning and artificial intelligence that deals with large data sets. It uses pattern recognition technologies with statistical and mathematical techniques to forecast business trends and find useful patterns. “Data mining is also known as Knowledge Discovery in Data (KDD).”  A component of data mining, […]

A Brief History of Data Quality

The term “Data Quality” focuses primarily on the level of accuracy possessed by the data, but also includes other qualities such as accessibility and usefulness. Some data isn’t accurate at all, which, in turn, promotes bad decision-making. Some organizations promote fact checking and Data Governance, and, as a consequence, make decisions that give them an […]

What Is Data Science?

Data Science is a combination of scientific disciplines “to build predictive models that explore data content patterns,” according to the Data Management Body of Knowledge (DMBoK). Data Science, formerly known as applied statistics: “Integrates methods from mathematical, statistical, computer science, signal processing, probability modelling, pattern recognition machine learning, uncertainty modeling and data visualization towards gaining […]