Click to learn more about author Sawaram Suthar. Automation technology has completely revolutionized how marketers engage their customers over the past five years. It allows for more engaging, relevant, and targeted marketing. That’s why it comes as no surprise that nearly one-third of the CMO budget was allocated to marketing technology this year. However, this […]
How AI Is Revolutionizing Social Visibility
Click to learn more about author Ashok Sharma. Artificial intelligence has the power to revolutionize the social visibility of brands, making way for a very inclusive approach towards online marketing. Today, the power of digital marketing and artificial intelligence go hand in hand. Artifical intelligence (AI) in digital marketing is useful in gathering data from all […]
Understanding Chatbots
Click to learn more about author Keith D. Foote. A new tool for communicating with customers and potential customers has recently become available. It is called a chatbot, and it simplifies interactions between computers and humans. Chatbots provide a novel and exciting way for businesses to deal with the immediate needs of potential customers. Chatbots […]
Emerging Artificial Intelligence and Machine Learning Trends
“2020 Is An Important Year For AI Adoption.” I was not surprised when I read this news headline. AI and machine learning markets are already growing at a fast pace. According to a recent report by IDC, the global spending for AI systems will be around $97.9 billion in the year 2023. This year alone […]
Leveraging Natural Language Processing Within a CDP
Click to learn more about author Jonathan Lee. In my last column for DATAVERSITY I sought to define the concept of a Customer Data Platform (CDP), noting that a CDP “creates a comprehensive view of each customer by capturing data from multiple systems.” What I didn’t do however, was to delve into a discussion of […]
Artificial Intelligence in 2019: What’s Ahead
Click to learn more about author David Judge. Artificial Intelligence will eventually touch every industry on the planet and is increasingly being used to make tasks more efficient and to give employees more time for meaningful work. Looking back, 2018 was the breakout year for AI technologies, with global spending capping at $19.1 billion, according […]
The AI Advantage in ITSM: Features and Use Cases
Click to learn more about author Ashwin Ram. Artificial Intelligence (AI) is making its way to IT Service Management (ITSM), promising to redefine the way things work. But will AI fulfill its promise and really make ITSM easier and more efficient? That’s what we’re exploring in this two-part series, “The AI Advantage in ITSM.” Earlier, […]
The AI Advantage in IT Service Management: AI at Work in ITSM
Click to learn more about author Ashwin Ram. With all the advances in the area of Artificial Intelligence (AI) and its widespread application across various disciplines, this new technology is making its way to IT Service Management (ITSM). ITSM has seen multiple waves of new technology, each promising to redefine the way things work. But […]
Artificial Intelligence: Driving Customer Experience and Data Analytics to New Levels
Customer experience executives in every industry are intrigued by the idea of using chatbots inspired by Artificial Intelligence (AI) to better service their clients, reduce costs, and increase the possibility for better analytics and other data-related activities. Many vendors are looking to deliver solutions in this space, one of them being Rulai. Recently, it was […]
Chatbots Will be the Next Evolutionary Step in Business Analytics
Click to learn more about author Ilan Hertz. One day, probably in the not too distant feature, you will be able to talk with and put your questions to your Business Analytics system, as though it were a person. Technology has already advanced significantly in this area with the arrival of chatbots, also known as […]