Click to learn more about author Bernard Brode. Once upon a time, humans communicated meaning through stories. Epic tales of adventure and intrigue, memorable myths of heroes and their trials and travails — these were the parameters around which people framed their individual lives. Today, it’s all about the numbers. From business to advertising and […]
Data Management Hasn’t Failed, but Data Management Storytelling Has
Click to learn more about author Scott Taylor. Let’s not kill the messengers; let’s fix the messaging! In their recently published declaration, Data Management Has Failed!, John Ladley, Tom Redman, and a host of other long-time DAMA leaders drafted a call-to-action recommending the “bold, powerful moves” needed to secure business leader support for Data Management. […]
New Yellowfin 9.1 Release Enhances Action-based Dashboards, Data Storytelling
A recent press release states, “Yellowfin, a world-leading and innovative analytics vendor, today announced the release of version 9.1, which further enhances the user experience of analysts, developers, and business users in Yellowfin’s action-based dashboards, data storytelling, and reporting. ‘Our latest release focuses on an enhanced user experience for all users – analysts, developers, and […]
Taking Customer Success Management to the Next Level with Data Analytics
Click to learn more about author Victor DeMarines. The role of the customer success manager is both expanding and transforming and the reason for that shift is ….data. No longer is it enough to simply reduce customer churn. The best customer success managers or customer success data analysts – whatever their actual title may be – […]
The Characteristics of Data-Driven Product Management and Development
Click to learn more about author Victor DeMarines. Gartner predicts that by 2021, some 75 percent of independent software vendors will embed software usage analytics in their products to inform product management decisions and measure customer health. When viewed through the lens of our product management recent survey “Listening to the Voice of the Customer,” that […]
Presume Nothing and Record Everything: A Lesson About Interpreting Data
Click to learn more about author Mackenzie Thompson. Interpreting data is an exercise in humility. It reminds us how presumptuous we can be and how wrong our presumptions often are. Without data, we would be ignorant about many things and unaware of a great deal more, including the needs of our own citizens and the […]
How Big Data Can Improve Data Visualizations and Responsiveness
Click to learn more about author Gilad David Maayan. Modern web design is all about responsiveness, meaning the degree to which designers or webmasters optimize web pages for browsing and navigation across a range of different devices. Mobile traffic accounted for 52.64 percent of total online traffic during 2017, and websites that are not responsive […]
Data as Storyteller: Three Ways to Turn Your Analytics into Action
Click to learn more about author Asha Saxena. Here’s a scenario to consider: A Data Analyst is told to prepare a report. She has reams of figures ahead of her, and she’s a pro, so she sifts and sums, weaving through the numbers and finding precisely what she needs. The whole organization is captured in spreadsheets. […]
Hey Data Professionals, When Should You Lead with Story?
Click to learn more about author Bree Baich. “I could understand every word the professor was saying, but I couldn’t understand what he was talking about – I couldn’t link between the words. The way we communicate data is very similar because very often what we do is throw data points at people, we throw charts […]
The Perfect Mix of Data and Story
Click to learn more about author Bree Baich. Remember the conundrum Goldilocks had while trying to find the ideal mattress? Papa Bear’s was too hard, Mama’s was too soft, but when she stretched out on Baby Bear’s bed, the feeling was sublime. Finding that perfect mix of data and story can feel like that. If you […]