Tag Archive for data analytics

Data Governance for Better Customer Interactions

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by Angela Guess Sid Banerjee recently wrote in Computer Weekly, “We are living in the ‘age of the customer,’ as Forrester Research recently dubbed it. There are more and more communications channels — from company websites to call centres to social media — for customers to interact with the companies they do business with… Companies…

IBM Helps Brands Address the Rising Complexity of Marketing

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by Angela Guess A recent article out of the company reports, “IBM today announced new design and analytics capabilities as a part of the IBM Marketing Cloud to enable brands to address the rising complexity marketers face engaging with customers as individuals. These new capabilities from IBM enable marketers to collaborate, design and deliver personalized…

The Healthcare Internet of Things

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by Angela Guess Jennifer Bresnick recently wrote for HealthITAnalytics, “The Internet of Things seems made for healthcare.  Millions of smart sensors and devices connected through the internet to provide up-to-the-second data on everything from a patient’s heart rate to how many pills they’ve taken that day to the ambient temperature of their hospital room can…

Big Data Can’t Stand Without Big Insight

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by Angela Guess Jef Cozza recently wrote for CIO Today, “Big data is often heralded as a transformative force that will usher in a new era of data-driven decision making for executives and business managers. However, many enterprises are finding themselves drowning in data, but with no better insight into the issues confronting their businesses,…

The Apple Watch and Big Data

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by Angela Guess Ben Davis of Teradata recently wrote for Forbes, “The Apple Watch is launching amid much excitement, promising to change the way we generate and use data with a sweep of the hand. Okay, it’s not the first of its kind; we’ve seen smartwatches before – Samsung, Microsoft, even Swatch. But there’s nothing…

15 Top Business Intelligence & Analytics Vendors

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by Angela Guess Writing for Smart Data Collective, Tony Cosentino reports, “Ventana Research recently completed the most comprehensive evaluation of analytics and business intelligence products and vendors available anywhere. As I discussed recently, such research is necessary and timely as analytics and business intelligence is now a fast-changing market. Our Value Index for Analytics and…

Detecting and Predicting Fraud with Machine Learning

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by Angela Guess Writing for InfoWorld, Eric Knorr recently noted, “When Amazon Web Services announced a new machine learning service for its cloud last week, it was a sort of mini-milestone. Now all four of the top clouds — Amazon, Microsoft, Google, and IBM — will offer developers the means to build machine learning into…

Taking Big Data to the Bank

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by Angela Guess Russ Banham of CenturyLink recently wrote in Forbes, “A customer walks into the bank to make a deposit, greets the teller and, out of the blue, she’s asked if she would like a second mortgage. Is this any way to serve a valued customer? Not if she isn’t in the market for…

Twitter to Create In-House Data Analytics Team

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by Angela Guess Ingrid Lunden recently wrote for Tech Crunch, “In the push for more revenue growth, Twitter has been building up its business in areas like advertising and commerce, but a move made late Friday night points to another area where the company is setting its sights: big data analytics. Twitter announced that it…