Tag Archive for data analytics

Marketing Automation Requires Scale Data Analytics

Data Center

by Angela Guess Doug Bewhser of Leadspace recently wrote, “At the 2014 Dreamforce event last fall, Leadspace and Bluewolf presented the results of their most recent State of Salesforce study. We asked more than 1,000 marketing executives to quantify the value derived from their marketing automation (MA) investments. The results showed that only 7 percent…

Catching Money Launderers with Big Data

Laundering Dollar Bills

by Angela Guess Thor Olavsrud of CIO.com reports, “For the past decade, governments around the world have established international anti-money laundering (AML) and counter-terrorist financing efforts in an effort to shut down the cross-border flow of funds to criminal and terrorist organizations. Their success has encouraged criminals to move their cash smuggling away from the…

Taking Big Data Analytics for a Test Drive

White Ferrari 458 Italia Driving

by Angela Guess Adrian Bridgwater of Forbes recently wrote, “Cloud-centric ‘autonomic’ application management company Qubell has announced Qubell for Hadoop Developers. The software is intended to enable Hadoop programmers and data engineers to get access to on-demand test environments for big data analytics projects. The assertion here (made by IDC analyst Melinda Ballou) is that…

What Effect Can Big Data Have on Discrimination?

Civil rights activist Priscilla Stephens being arrested - Tallahassee

by Angela Guess Katherine Noyes of Fortune recently wrote, “The rise of big data technology allows marketers to collect a tremendous amount of information about an individual with very little to start with. The challenge with having that kind of power? Keeping discrimination out of the picture. ‘We use big data to create what we…

How Small Businesses Can Take Advantage of Big Data

El Productor: La verdad sobre un rol distorsionado

by Angela Guess John Mason of Entrepreneur recently wrote, “Only 18 percent of small businesses and just more than half (57 percent) of mid-size companies use business intelligence and analytics solutions, according to market research firm The SMB Group. What about the others? Many smaller businesses are reluctant to invest in leading-edge technologies. Limited capital…

Companies Are Embracing Analytics but Still Wary of Big Data

Group Hug

by Angela Guess Erika Morphy of CMS Wire reports, “Advanced analytics is becoming an enterprise essential. But most companies appear content to stick with the benefits of the ‘small data.’ the technology generates rather than make the necessary investments to capitalize on big data. That’s true even though a majority agree that big data is…

Teleopti Partners with Cicero to Deliver Desktop Analytics

cic

by Angela Guess According to a new article out of the company, “Cicero Inc., a leading provider of desktop activity intelligence and improvement software for the back office and contact center, and Teleopti, the global leader in workforce management (WFM) software for contact centers, announced a new partnership to bundle the Cicero Discovery Sensor Suite…

Innovative Business Solutions Using Big Data Analytics

Innovation Any Which Way

by Angela Guess Glenn Finch of IBM recently wrote for Forbes, “When it comes to big data, organizations are feeling the need for speed. Using the cloud as a platform for innovation, companies are rolling out big data and analytics technologies not simply to transform how they engage with customers, but to change how their…