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Protagonist Announces AI and Big Data Powered Solutions to Give Marketers Empathy at Scale

By   /  October 30, 2017  /  Data Daily | Data News, Data Education, Education Resources For Use & Management of Data, Smart Data News, Smart Data News, Articles, & Education  /  No Comments

by Angela Guess A recent press release reports, “Protagonist, the Narrative Analytics company, today announced newly expanded capabilities for understanding and engaging with audiences, leveraging deeply held beliefs and communications across all forms of media. The new marketing and communications offerings add data-driven messaging, channel strategy development and brand signature tracking to the Protagonist Platform. […]

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Swrve Launches Premium Analytics to Deliver New Levels Of Mobile Insight

By   /  July 26, 2017  /  BI / Data Science News, BI / Data Science News, Articles, & Education, Data Daily | Data News, Data Education, Education Resources For Use & Management of Data  /  No Comments

by Angela Guess A new press release states, “Swrve, a leader in mobile marketing engagement, today announced the availability of its new Premium Analytics offering — an add-on to the existing Swrve Mobile Engagement Platform. Swrve’s Premium Analytics offers organizations unparalleled insights, reporting, and analytics capabilities in relation to customers’ mobile usage. The platform hosts […]

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Datorama Genius Introduces AI-powered Insights to Make Marketers Smarter Across All Their Data

By   /  May 25, 2017  /  Data Daily | Data News, Data Education, Education Resources For Use & Management of Data, Smart Data News, Smart Data News, Articles, & Education  /  No Comments

by Angela Guess A new press release states, “Datorama, a global marketing intelligence company, today announced the launch of Datorama Genius. This is the first artificial intelligence (AI) capability designed to help marketers automate insights across all their marketing data, and move from reliance upon dashboards and reporting to acting on tangible optimization paths that […]

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Zignal Labs Unveils AI-Powered Social Intelligence for Communications and Marketing Teams

By   /  May 24, 2017  /  Data Daily | Data News, Data Education, Education Resources For Use & Management of Data, Smart Data News, Smart Data News, Articles, & Education  /  No Comments

by Angela Guess According to a recent press release, “Zignal Labs unveiled new Artificial Intelligence (AI) capabilities that enable corporate communications and marketing professionals to make faster and more informed decisions. Powered by machine learning and visualized through intuitive dashboards, Zignal AI-Powered Social Intelligence helps brands anticipate threats and risks, while surfacing new opportunities to […]

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Monetate Launches Next-Generation Personalization Engine

By   /  April 4, 2017  /  Data Daily | Data News, Data Education, Education Resources For Use & Management of Data, Smart Data News, Smart Data News, Articles, & Education  /  No Comments

by Angela Guess A new press release out of the company reports, “Monetate, the worldwide leader in personalization, today announced the Monetate Intelligent Personalization Engine™, a groundbreaking new platform that helps consumer-facing brands celebrate each individual customer by providing individualized experiences. The Engine is powered by machine learning capabilities that make real-time decisions on an […]

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Looker Brings Actionable Insights to Critical Marketing Data on Google Cloud Platform

By   /  March 10, 2017  /  Big Data News, Big Data News, Articles, & Education, Data Daily | Data News, Data Education, Education Resources For Use & Management of Data  /  No Comments

by Angela Guess A new press release states, “Today at the Google Cloud NEXT conference, Looker launched a suite of Looker Blocks designed to give marketers the tools to enhance analysis of their critical data. Compatible with Google BigQuery Data Transfer Service, Looker’s new Looker Blocks deliver a powerful, plug-and-play platform to turn data into […]

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Maropost Introduces Industry’s Most Sophisticated Machine Learning Capabilities

By   /  January 25, 2017  /  Data Daily | Data News, Data Education, Education Resources For Use & Management of Data, Smart Data News, Smart Data News, Articles, & Education  /  No Comments

by Angela Guess According to a new press release, “Maropost, a Canadian software company that provides email and marketing solutions, announced today the successful culmination of their machine learning research. The proprietary machine learning technology will be used to power product and content recommendations, bringing personalization to new heights. ‘We’ve always offered the most comprehensive […]

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Intertrust Launches Personagraph’s Secure Marketing Platform

By   /  January 20, 2017  /  BI / Data Science News, BI / Data Science News, Articles, & Education, Data Daily | Data News, Data Education, Education Resources For Use & Management of Data  /  No Comments

by Angela Guess According to a recent press release, “Intertrust Technologies Corporation announces the next generation of its Personagraph private marketplace for advertisers and digital marketers. Personagraph is a data-driven, programmatic technology that converts both shared and contextual consumer data into knowledge that media buyers and sellers will use to unite consumers with the brands […]

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Datorama Now Elevates Insights Through Voice-Driven Marketing Analytics

By   /  December 27, 2016  /  BI / Data Science News, BI / Data Science News, Articles, & Education, Data Daily | Data News, Data Education, Education Resources For Use & Management of Data  /  No Comments

by Angela Guess A recent press release reports, “Datorama, a leading global marketing analytics company, today announced that its marketing analytics platform has integrated with Amazon Alexa to provide today’s business professionals with an all-new capability: to interact with their data by simply using their voice. Called ’Ask Datorama Anything’, this new functionality allows marketers […]

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Origami Logic Redefines Marketing Measurement With Marketing Graph Advances

By   /  November 18, 2016  /  Big Data News, Big Data News, Articles, & Education, Data Daily | Data News, Data Education, Education Resources For Use & Management of Data  /  No Comments

by Angela Guess A new press release out of the company reports, “Origami Logic today announced the general availability of the Fall 2016 release of its Marketing Signal Measurement Platform. Thousands of marketers and the world’s largest advertisers depend on Origami to be more agile and meet increasingly rigorous campaign measurement and transparency demands. The […]

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