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Affinio Gives Enterprises Full Control Over Marketing Strategy with New Containerization Model

A new press release out of Affinio reports, “Marketing strategy platform Affinio announced today that its AI-driven marketing strategy platform can now be delivered via a containerization model. Containerization is similar to on-premises software,but instead of sending physical servers to run Affinio’s technology, the technology itself is packaged into a container and later deployed in […]

Merkle Announces Launch of Rapid Audience Layer Solution for Data Integration

According to a recent press release, “Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, today announced the launch of Rapid Audience Layer (RAL), a public cloud-based marketing data management solution. As an entry-level data management offering, RAL enables the fast integration of multiple data sources to deliver rich audience insights. RAL offers a centralized […]

Pyze Launches Next Generation Cross Channel Analytics & Marketing Automation Solution

According to a recent press release, “Pyze, the leading AI driven cross-platform analytics and engagement platform, today announced the general availability of its latest Growth Intelligence Platform release featuring the most advanced cross channel analytics solution in the industry. The release also features customizable user dashboards and a powerful new user interface. Driven by customer […]

Protagonist Announces AI and Big Data Powered Solutions to Give Marketers Empathy at Scale

by Angela Guess A recent press release reports, “Protagonist, the Narrative Analytics company, today announced newly expanded capabilities for understanding and engaging with audiences, leveraging deeply held beliefs and communications across all forms of media. The new marketing and communications offerings add data-driven messaging, channel strategy development and brand signature tracking to the Protagonist Platform. […]

Swrve Launches Premium Analytics to Deliver New Levels Of Mobile Insight

by Angela Guess A new press release states, “Swrve, a leader in mobile marketing engagement, today announced the availability of its new Premium Analytics offering — an add-on to the existing Swrve Mobile Engagement Platform. Swrve’s Premium Analytics offers organizations unparalleled insights, reporting, and analytics capabilities in relation to customers’ mobile usage. The platform hosts […]

Datorama Genius Introduces AI-powered Insights to Make Marketers Smarter Across All Their Data

by Angela Guess A new press release states, “Datorama, a global marketing intelligence company, today announced the launch of Datorama Genius. This is the first artificial intelligence (AI) capability designed to help marketers automate insights across all their marketing data, and move from reliance upon dashboards and reporting to acting on tangible optimization paths that […]

Zignal Labs Unveils AI-Powered Social Intelligence for Communications and Marketing Teams

by Angela Guess According to a recent press release, “Zignal Labs unveiled new Artificial Intelligence (AI) capabilities that enable corporate communications and marketing professionals to make faster and more informed decisions. Powered by machine learning and visualized through intuitive dashboards, Zignal AI-Powered Social Intelligence helps brands anticipate threats and risks, while surfacing new opportunities to […]

Monetate Launches Next-Generation Personalization Engine

by Angela Guess A new press release out of the company reports, “Monetate, the worldwide leader in personalization, today announced the Monetate Intelligent Personalization Engine™, a groundbreaking new platform that helps consumer-facing brands celebrate each individual customer by providing individualized experiences. The Engine is powered by machine learning capabilities that make real-time decisions on an […]

Maropost Introduces Industry’s Most Sophisticated Machine Learning Capabilities

by Angela Guess According to a new press release, “Maropost, a Canadian software company that provides email and marketing solutions, announced today the successful culmination of their machine learning research. The proprietary machine learning technology will be used to power product and content recommendations, bringing personalization to new heights. ‘We’ve always offered the most comprehensive […]

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