Click to learn more about author Sameer Vadera. Artificial intelligence (AI) applications have an insatiable appetite for consuming data. Today’s AI models for business applications are built to ingest massive amounts of complex data sets. The cost of collecting and curating data for training AI models, however, can be staggering. In the context of the […]
Smart Street Lights are Recording: What is Your City Doing with The Data?
Click to learn more about author Samuel Bocetta Sometimes, it can seem that the Internet of Things (IoT) is getting out of hand. One of the biggest data trends in 2020 has been device manufacturers embedding “smart” chips into everything from running shoes to refrigerators. At first glance, the “smart streetlight” program that has been […]
Best Practices for Handling Customer Data
Click here to learn more about Ben Kelley. Back in 2006, UK mathematician Clive Humby was the first to coin the phrase, “Data is the new oil.” While the analogy has been controversial to some, the statement foretold how business has evolved in the last decade. Today, companies in all sectors rely on customer data […]
Big Data to the Rescue?
Click to learn more about author Evelyn Johnson. In a world ravaged by COVID-19, having access to the right data is literally a matter of life or death. Governments need authentic data for tracing the possible contacts of an infected person and identifying potential clusters. But that information gets accumulated on a day-to-day basis and […]
AI-Based Hyper Personalization: A Primer
Click here to learn more about Gilad David Maayan. Hyper personalization uses customer information to tailor content, products, and services to a customer’s wants and preferences. The data used includes profile and demographic data, location, browsing, and purchasing decisions. This data is analyzed to create a customer profile and inform dynamic personalization of content and […]
Protecting Data Privacy in the Era of Digital Trading
Click to learn more about author Samuel Bocetta. The finance sector has been in the news a lot lately, but not because of the economy or the state of the stock market. Over the past few years, banking and credit providers have taken the spotlight due to record-setting breaches that put consumer information at risk. […]
How to Crush Database Workloads by Combining Transactions and Analytics on the Same Platform
Click to learn more about author Neil McGovern. The rise of Big Data over the past decade has made businesses think more critically about their analytics strategies, and about how they use the exponentially growing amount of data available to them to drive positive business outcomes. Now that these modern organizations understand the business value […]
Taking Customer Success Management to the Next Level with Data Analytics
Click to learn more about author Victor DeMarines. The role of the customer success manager is both expanding and transforming and the reason for that shift is ….data. No longer is it enough to simply reduce customer churn. The best customer success managers or customer success data analysts – whatever their actual title may be – […]
Change or Fail: Apparel Retail Needs Big Data and Analytics to Survive
Click to learn more about author Nikolay Savin. In the last nine years, twelve thousand retail stores have closed in the US alone. And yet, 80% of apparel purchases still happen offline. It’s all about the right stores in the right locations, states Art Peck, President & CEO at Gap Inc. These new stores reflect […]
The Characteristics of Data-Driven Product Management and Development
Click to learn more about author Victor DeMarines. Gartner predicts that by 2021, some 75 percent of independent software vendors will embed software usage analytics in their products to inform product management decisions and measure customer health. When viewed through the lens of our product management recent survey “Listening to the Voice of the Customer,” that […]