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A Brief History of Data Security

Data security describes the protection of digital data from a cyberattack or a data breach. A data breach is the unauthorized opening of data, typically to read or copy the information. Stolen data may contain confidential information, such as customer data, credit card numbers, or trade secrets. A cyberattack is much more aggressive. It is […]

How Big Data Enables One-to-One Marketing

Click here to learn more about Gilad David Maayan. What Is One-to-One Marketing A one-to-one marketing strategy strives to create an experience that fits the individual customer. Rather than segment customers into groups, one-to-one marketing strategies treat each customer individually. This is similar to how sales representatives remember details about each customer, like date of […]

Tips for Better Cloud Expense Management

Click to learn more about author Jay Chapel. The term “cloud expense management” has been co-opted by many parties, from those selling employee expense management software hosted in the cloud, to telecom expense management software (TEM), to IT expense management software, to cloud cost management software which focuses on SaaS, IaaS, and/or PaaS services. For […]

The 12 Days of Data Management

Click to learn more about author Scott Taylor. The Data Rants video blog series begins with host Scott Taylor “The Data Whisperer.”  The series covers some of the most prominent questions in Data Management such as Master Data, the difference between Master Data and MDM, “truth” versus “meaning” in data, Data Quality, and so much […]